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Wheatsheaf acquires Purfresh

Wheatsheaf acquires Purfresh, a global provider of specialized controlled atmosphere systems

Wheatsheaf Group Limited (Wheatsheaf), through its wholly owned food safety solutions subsidiary TriStrata Group, has acquired 90% of Purfresh, a global provider of specialized controlled atmosphere systems that reduce the risk of high value cargo loss through spoilage in refrigerated ocean shipping containers.
Based in San Francisco, California, Purfresh’s technology combines controlled atmosphere and active atmosphere with ozone technology to reduce food waste (delaying ripening, reducing decay), extend shelf life and improve food safety (reducing food-borne pathogens) without the use of harsh chemicals.
Purfresh's cloud-based proprietary cargo monitoring software, Intellipur®, provides customers with real-time visibility into, and remote control of the conditions of temperature-sensitive cargo shipped in refrigerated marine containers around the world.
Purfresh’s controlled atmosphere system is typically used for shipping high value fruits such as blueberries, avocados, and mangos, but also offers ozone atmosphere technology for non-climateric fruit cargos such as grapes, pineapples, and citrus products. Its customers include global ocean carriers, 3PL’s, fruit growers, and international fruit import and export companies.
Graham Ramsbottom, CEO of Wheatsheaf, said: “We are delighted to support Purfresh in its next stage of growth. Purfresh aligns very closely with our strategy of investing in companies that drive efficiencies in the food supply chain while also providing a tangible social benefit. The technology is proven to increase food safety without the need for any harsh chemicals and reduce waste in the global shipping of perishable goods.”
Christian DeBlasio, CEO of Purfresh, said: “Wheatsheaf were the obvious partner to support Purfresh’s growth. Wheatsheaf has committed significant funding to support a rapid rollout of our technology to meet growing customer demand.”
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About Wheatsheaf Group Limited
Wheatsheaf Group, based in the UK, directly operates, invests in and helps to develop businesses in the food and agriculture sectors. Through the activities of over 2,500 people across 34 countries and the development of innovative technologies, we aim to contribute enduring solutions to improve efficiency in the production of healthy and nutritious food to meet the food requirements borne out of the increasing demands of a changing global population.

About Purfresh
Purfresh is a San Francisco based, global provider of specialized controlled atmosphere systems, live data tracking and monitoring for cargo transported in refrigerated ocean containers, and international cold treatment assurance management. Purfresh technology and products reduce the risk of high value cargo loss, improves food safety, and helps ensure higher-quality arrivals for cargo shipped internationally in refrigerated ocean containers. Purfresh, and their global network of partner companies, assist their clients in the expansion of market opportunities and deliver safer, higher-quality cargo to their destination markets. Purfresh combines, controlled atmosphere, and active atmosphere with ozone technology to reduce decay, delay ripening, extend shelf life, and reduce food-borne pathogens. Purfresh is also the sole independent provider of combined remote satellite and GSM atmospheric, cold chain, and reefer controller monitoring, reporting, and two-way communication management. Proven and cost- effective, Purfresh is the ideal solution to protect a wide range of fresh, perishable, high value, and conventional cargo being shipped in refrigerated intermodal containers.